La Mode + Swedish designers

"Plain" by Odeur [men's fashion]

As if we had overlooked this before, imagine an archaic society, brisk light, clear lineage, cool stares and candid pedestrians, all united in their solemn embrace of light and clean forms. A shared focus fuelled by their poised demeanour, always effortlessly sharp and intelligently aware of what constitutes appearance. Stepping onto new horizons, wearers embrace sincerity and their sartorial senses from deep within. Uncomplicated and effortlessly plain they unite.

See the collection photos and video, and read the full release at Odeur Spring/Summer 2016 “Plain”.

Photos & text Copyright Odeur.

art, Petter Hollström, and more:

"Plain" by Odeur [men's fashion] + Swedish designers